Excel in Performances. Website Design
Excel in Performances helps athletes strengthen their mental game. We designed and developed a clean, personal website to showcase coaching services, build credibility, and support content growth.
Project Name
Excel in Performances
Timeline
May 22, 2023
Category
Website Development
Live Link:
www.harrpy.com
Overview
Excel in Performances is a personal coaching brand focused on helping athletes develop mental resilience, emotional intelligence, and consistent high performance. Built by a certified coach with a background in sports psychology, the brand needed a platform that could communicate trust, clarity, and depth.
The goal was to build a lean, effective site that would showcase services, feature testimonials, and grow into a resource hub through ongoing blog content.
Problems
At the time of engagement, Excel in Performances had no digital presence. The coach behind the brand had delivered workshops and private sessions, but had no structured way to present services, accept bookings, or share content online.
They needed a website that could:
• Professionally introduce their services and coaching philosophy
• Display trust markers like certifications, testimonials, and a personal story
• Host blog articles around mindset, performance, and resilience
• Be optimized for mobile, since most visits were expected from phones
• Look personal, not generic—without being overdesigned
We also had to build this on a tight timeline with limited resources, which shaped the structure and stack decisions.
Solutions
We designed a clean, minimal layout with clear flow and intuitive navigation. The site included a homepage, service overview, about page, contact form, and a blog setup for long-term content publishing.
Key solutions included:
• A strong hero message and service breakdown on the homepage
• Personal story section with photo and background to build connection
• A flexible blog format to allow future content without extra design work
• Responsive development optimized for reading on mobile devices
• SEO-ready structure with proper tags, page hierarchy, and metadata
We worked closely with the coach to shape the content, ensuring the tone felt grounded, helpful, and professional.
Results
Excel in Performances launched in late May 2023 and served as a launchpad for the brand’s digital presence.
• The first 15 clients reached out through the website within the first month
• The blog began ranking for long-tail searches related to mindset coaching
• Testimonials and referrals became easier to manage through a central link
• The site allowed the coach to be featured on local sports programs and online directories
• The overall confidence of the brand improved, opening up more paid workshop opportunities
