Harrpy
Harrpy connects creators and brands. We designed and built their website to reflect that energy—bold, fresh, and ready to convert.
Project Name
Harrpy
Timeline
March 23, 2025
Category
Website Branding & SEO
Live Link:
www.harrpy.com
Overview
Harrpy is a new creator-focused platform launching in Bali. The team behind Harrpy approached Axaana to build a website that could introduce the platform, explain the concept, and begin attracting an audience ahead of launch.
Our scope included both the design and development of the website as well as an SEO foundation to drive organic traffic from day one. We focused on clarity, energy, and responsiveness across all devices. The goal was to create a site that feels as fresh and confident as the creators it speaks to, while also being technically strong in structure and performance.
Problems
Before working with Axaana, Harrpy had no digital presence. Their brand had been created but had no platform to communicate its story or convert visitors.
They needed a website that could:
• Clearly explain what Harrpy does in a short scroll
• Speak to two different audiences — creators and brands — without causing confusion
• Reflect a bold, creator-first brand through design
• Load fast and perform well across devices
• Be discoverable via search, with proper on-page SEO and metadata
• Launch quickly to align with their marketing push in Bali
In addition, there was no SEO structure in place. Without the right tags, hierarchy, or page setup, Harrpy would have risked losing critical early visibility on search engines.
Solutions
We started with strategy. Our team collaborated with Harrpy to define the core user journeys for each of their audiences (creators and brands) and mapped out how to guide each one through the site with clarity and simplicity.
On the design side, we created a homepage that visually introduced the concept while guiding visitors to take action. Animations were used to support rather than distract. Every layout decision was made with mobile-first users in mind.
We wrote clean, conversion-oriented copy designed to educate quickly while staying true to Harrpy’s confident tone of voice. The content introduced the platform in plain language and offered social proof to encourage early adoption.
For SEO, we implemented:
• Structured metadata for all key pages
• Custom SEO titles and descriptions based on keyword research
• Blog content templates with built-in formatting hierarchy
• Image optimization and alt tags for accessibility and performance
The development was handled with performance in mind. We built the site on a clean front-end stack, ensuring page speed, reliability, and future scalability. Once launched, the site was submitted for indexing and passed all core SEO health checks.
Results
The Harrpy website was designed, developed, and deployed in under two weeks. It launched in sync with Harrpy’s early creator onboarding push and quickly began attracting traffic.
• The website recorded over 3,000 visitors within the first two weeks
• SEO-optimized articles began ranking in under ten days, including featured snippets for long-tail search terms related to Bali creator life and digital nomads
• The homepage achieved a load time of under two seconds on mobile
• Verified creators used the website as their primary source of information before joining
• Harrpy’s branding and positioning became more widely recognized in the local creator scene in Bali
This project marked a successful entry point for Harrpy’s public presence, combining strategic content, modern design, and technical SEO to create a foundation they can grow from.
Visit Harrpy's website here : www.harrpy.com
