Greens Food Suppliers. Brand Identity Design
Greens Food Suppliers delivers fresh produce directly to local businesses. We crafted a full visual identity (logo, colors, and brand assets) to match their mission and make them instantly recognizable.
Project Name
Greens Food Suppliers
Timeline
July 01, 2024
Category
Brand Identity Design
Live Link:
www.harrpy.com
Overview
Greens Food Suppliers is a B2B food delivery service based in Hua Hin, Thailand, that connects farms directly with restaurants, cafes, and hotels. As they prepared to scale operations, they needed a clear, professional visual identity that would work across packaging, vehicles, invoices, and digital touchpoints.
They came to Axaana for a complete brand identity refresh that would reflect their values freshness, reliability, and sustainability while also elevating their market positioning in a competitive supply chain.
Problems
Greens had been operating for years with no unified brand system. Their logo was inconsistent across materials, typography was chosen ad hoc, and marketing assets lacked cohesion. This created confusion with partners and made their offering feel less reliable than it truly was.
We identified key issues including:
• No logo that scaled well across physical and digital uses
• A lack of consistent typography and color usage
• Incoherent messaging and visuals across delivery and sales materials
• No internal style guide for team-wide consistency
They needed a fresh start, but one that still felt grounded in who they already were.
Solutions
We began by refining the core concept around the “G” symbol—giving it a modern structure and integrating subtle leaf elements to reflect their focus on fresh produce. The logomark was designed to be flexible across contexts, from packaging to digital.
We created a complete brand system, including:
• A custom logomark and logotype with scalable variations
• A green-forward color palette that feels fresh but grounded
• A clean, legible type system for labels, invoices, and digital content
• Visual mockups for delivery trucks, social media, and business cards
• A brand manual to guide internal use across departments
Every asset was designed to be practical, durable, and aligned with their long-term growth.
Results
The new brand identity rolled out in Q4 of 2024 and was met with immediate positive feedback from both internal staff and external partners.
• All client-facing materials were updated within 3 weeks
• Greens delivery vans were rebranded with the new visual system
• Social media engagement increased as the brand gained a more polished and recognizable look
• The internal team reported faster onboarding and communication thanks to standardized templates
• The new look supported Greens’ expansion into two additional regional markets
Today, Greens Food Suppliers operates with a cohesive brand that reflects their mission and positions them as a trusted, modern delivery partner.
